To help destigmatize cold sores, we teamed up with Abreva on a bold B2C sweepstakes. Participants were invited to win diamond or silver lip jewelry, with bonus entries for social shares and follows. Cl-Group handled the full campaign-from rules to landing page to winner outreach.
The results: 14.5K+ entries in 23 days and a 124% jump in Instagram followers.
Services Used
B2C Marketing
Sweepstakes Design
Creative Solutions
Digital Marketing
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