Breast Cancer Awareness Month is a time when the world comes together to raise awareness about this life-altering disease. It’s a movement that has inspired countless individuals, organizations, and even unexpected allies. One such unexpected champion in the fight for women’s health is the Barbie movie. You might…
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When it comes to corporate gifts, alcohol has long been a popular choice. From fine wines and craft beers to premium spirits, alcoholic gifts are often seen as a sophisticated and celebratory gesture. However, it’s essential to consider the pros and cons before deciding to present alcohol-related gifts…
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Engaging with tradeshow attendees is key in driving sales. Is your tradeshow booth engaging? Does it draw in prospects, or do they walk on by? According to 74% of trade show attendees, engaging with exhibitors increases their likelihood of buying the products/services on display.* As an exhibitor or…
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According to the American Pet Products Association (APPA), the total amount spent on pets in the United States in 2022 was $136.8 billion. What does this mean? Clearly, we love our pets – but it also means that pet promotional items could be a great idea for your brand….
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In the digital age, where online shopping has become the norm, the unboxing experience has emerged as a pivotal moment for consumers. The excitement of receiving a package, carefully unwrapping it, and unveiling the contents within has become a significant part of the overall product experience. Additionally, the…
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In today’s competitive business landscape, standing out from the crowd and capturing the attention of consumers is a formidable challenge. Traditional marketing tactics alone often struggle to create a lasting impact. Enter experiential marketing, a dynamic strategy that has gained significant traction in recent years. In this blog…
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Print services have been a vital component of the marketing and advertising industry for decades. However, as technology continues to evolve, the future of print services is being reimagined. In this blog post, we will discuss the future of print services and how CI-Group is leading the way…
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1. Increased Brand Exposure: Branded merchandise presents a unique opportunity to get your brand out there in a creative way. During an economic downturn, many companies scale back on more expensive forms of advertising such as radio, print, and television. However, branded merchandise provides a more affordable way…
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1. Choose Reusable Merchandise: Instead of opting for products that are single-use, select items that are eco-friendly and reusable. This way, you not only reduce the environmental impact, but you also ensure that your branded merchandise is used more frequently. Consider items such as water bottles, backpacks, and…
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When it comes to corporate gifting, one of the most important elements is creating an emotional reaction in the recipient. Corporate gifts should be thoughtful and have a high perceived value in order to engage the recipient on an emotional level. When it comes to branded corporate gifts,…
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