Blog

The Power of Experiential Marketing

In today’s competitive business landscape, standing out from the crowd and capturing the attention of consumers is a formidable challenge. Traditional marketing tactics alone often struggle to create a lasting impact. Enter experiential marketing, a dynamic strategy that has gained significant traction in recent years. In this blog…

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The Reimagination of Print with Technology

Print services have been a vital component of the marketing and advertising industry for decades. However, as technology continues to evolve, the future of print services is being reimagined. In this blog post, we will discuss the future of print services and how CI-Group is leading the way…

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Why Branded Merchandise should be part of your marketing spend during an economic downturn:

1. Increased Brand Exposure: Branded merchandise presents a unique opportunity to get your brand out there in a creative way. During an economic downturn, many companies scale back on more expensive forms of advertising such as radio, print, and television. However, branded merchandise provides a more affordable way…

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Top 10 ways to make sure your logo does not end up in the landfill

1. Choose Reusable Merchandise: Instead of opting for products that are single-use, select items that are eco-friendly and reusable. This way, you not only reduce the environmental impact, but you also ensure that your branded merchandise is used more frequently. Consider items such as water bottles, backpacks, and…

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How to create the Halo effect with your corporate gifting:

When it comes to corporate gifting, one of the most important elements is creating an emotional reaction in the recipient. Corporate gifts should be thoughtful and have a high perceived value in order to engage the recipient on an emotional level. When it comes to branded corporate gifts,…

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