Overview

BD Enterics "Old Stool Culture" Marketing Campaign

Dramatizing the upgrade to targeted molecular GI testing

To promote BD’s faster, more accurate gastroenteritis testing, CI-Group launched a bold B2B campaign targeting labs still using outdated stool cultures. Playing on the double meaning of “stools”, we used clever visuals and formats – infographics, animated banners, a pop-up video stand, and a lenticular mailer – to highlight the upgrade to BD Max™ System. The message was clear: move from slow and outdated to fast and automated.

Services Used

B2B Marketing

Digital Marketing

Print Services

Sales Tools

Social Media

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