Overview

BD PosiFlush™ Brand Awareness Campaign

Global prefilled syringe leader fights off low-cost rivals

If it’s going into your body, quality matters. Cl-Group helped BD spotlight the safety of PosiFlush™ Prefilled Syringes with a data-driven digital campaign. A powerful interactive infographic contrasted BD’s standards with risky knock-offs, anchored by the line: “Be positive it’s BD PosiFlush™.” We tracked engagement, optimized assets, and helped scale the campaign across 11 different countries.

The result: 13,485 impressions and 1.35% CTR

Services Used

B2B Marketing

Infographics

Copywriting

Creative Design

Analytics

Social Media

Let’s Do This.

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