CENTURY 21 wanted to bring their ‘Relentless Moments’ national campaign with ESPN to the local level.
Students, athletes, local community members… anyone who defied mediocrity every day was worthy of being celebrated. So we created a ‘Local Campaign Kit’ that would be sent to C21’s franchisees nation-wide. “We all have a story”, it said, inviting them to launch a local-level program in their region and nominate local heroes. The custom-printed piece also held a USB drive in a ‘gold key’, with easy-to-use templates that local agents could populate with details of the winners each week. Agency, Branded Merchandise, Printing, Fulfillment – we all came together to play our part in creating this platform.