Overview

Sav-Rx Prescription Services Brand Refresh

An All-American family-owned business “flips the script” on pharmacy management

Sav-Rx, a Nebraska-based PBM serving 10M+ Americans, partnered with Cl-Group for its first rebrand since 1968. We led an immersion session to uncover their “people, not profit” mission and union-friendly stance. From there, we developed the “Flip the script in your best interest” rallying cry, a new Americana-inspired logo and palette, and a refreshed, user-first website.

The result: a cohesive brand that sets Sav-Rx apart as the only unionized PBM supporting working Americans.

Services Used

B2B & B2C Marketing

Corporate Branding

Visual Identity

Logo Creation

Tradeshow Design

Sales Tools

Let’s Do This.

Ready to roll? Wanna talk it out with us first? Either way, drop us a line and we’ll get back to you.