Engaging with tradeshow attendees is key in driving sales. Is your tradeshow booth engaging? Does it draw in prospects, or do they walk on by?
According to 74% of trade show attendees, engaging with exhibitors increases their likelihood of buying the products/services on display.*
As an exhibitor or attendee, you’ve probably seen great booths and not-so-great booths. Motion and interactive experiences are great ways to draw traffic and make your booth memorable. Here are some popular booth interactions that have been effective traffic builders for many companies:
- Product Demonstrations: Interactive displays or live demonstrations of products or services can attract visitors and allow them to experience the offerings firsthand.
- Virtual Reality (VR) and Augmented Reality (AR) Experiences: Immersive technologies like VR and AR can provide engaging and memorable experiences, allowing attendees to interact with virtual environments or visualize products in innovative ways.
- Gamification: Incorporating games or challenges into the booth can create a fun and competitive atmosphere, encouraging visitors to interact with the brand and products.
- Interactive Touchscreens: Touchscreen displays with interactive content, such as videos, product information, or quizzes, can engage visitors and provide them with personalized information.
- Social Media Integration: Incorporating social media elements into the booth, such as photo booths or social media walls displaying real-time posts, can encourage visitors to share their experience and increase brand visibility.
- Personalized Experiences: Tailoring interactions to individual attendees’ needs and interests through one-on-one consultations or personalized product recommendations can make the booth experience more memorable.
Choosing the right booth interaction depends on your target audience, industry, event venue and budget. To find one that works for you, research current trends or consult with industry professionals who can help you adapt strategies based on the goals and objectives of your specific tradeshow.