According to the American Pet Products Association (APPA), the total amount spent on pets in the United States in 2022 was $136.8 billion.  What does this mean? Clearly, we love our pets – but it also means that pet promotional items could be a great idea for your brand. Pet swag can help increase:

  1. Brand Visibility: By imprinting your logo or branding on pet swag items such as pet bowls, collars, leashes, or toys, you create a walking advertisement for your brand. Whenever the pet owner takes their pet for a walk or uses the pet swag in public spaces, your logo gets exposure, potentially reaching a wider audience.
  2. Emotional Connection: Pets hold a special place in their owners’ hearts, and by offering pet swag, you tap into the emotional connection people have with their pets. This can create a positive association with your brand, as pet owners will appreciate the gesture and remember your company for providing something for their beloved companions.
  3. Customer Loyalty: By offering pet-related giveaways, you show that you understand and value your customers’ interests and needs. This can help foster customer loyalty and strengthen your relationship with pet owners who are more likely to choose your brand over competitors when they need relevant products or services.
  4. Social Media Engagement: Pet owners love sharing pictures and stories of their pets on social media. When you provide logoed pet swag, it increases the likelihood that pet owners will showcase your branded items in their posts or stories, generating organic social media exposure and potentially reaching a broader audience.
  5. Repeat Impressions: Pet swag items like collars, leashes, or toys are often used repeatedly over an extended period. Each time a pet owner uses these items, they are reminded of your brand, which helps reinforce brand recognition and recall.

Remember to choose pet swag items that are functional, well-designed, and of good quality to ensure that pet owners will appreciate and use them. Additionally, consider the preferences and needs of different pet owners to offer a variety of options that suit different pets, such as items for dogs, cats, or other popular pets.

Looking for ideas? Check out some of the most popular items here.