Our friends at Civic Entertainment Group enlisted our help in creating custom toolkits for their client, Ford.
They wanted a complete kit that emulated the brand and emotion behind it while connecting with their prospects.
The campaign theme was “Treat every customer as part of the Ford family.” The goal for these kits was to create a one-of-a-kind suite experience. Curated merchandise and useful tools were utilized to create a unique virtual experience and bring the flair and essence of Detroit in the kits – ultimately highlighting the hospitality of the Ford brand. It was important to the client that these kits were usable post event, and served a purpose outside of the experience itself.