Our friends at Civic Entertainment Group enlisted our help in creating custom toolkits for their client Ford.
They wanted a complete kit that emulated the brand and emotion behind it while connecting with their prospects.
The campaign theme was “Treat every customer as part of the Ford family”. The goal for these kits was to create a one of a kind suite-experience with curated merchandise and useful tools to create a unique virtual experience and bring the flare and essence of Detroit in the kits and highlighting the hospitality of the Ford Brand. It was important to the client that the kits be used post event and had useful purpose outside of the event itself.