Like a manual that help builds an iconic product design, we created ‘Brand Identity Guidelines’ for GAR to share its key components with employees and partners. We created event materials, product catalogs, and print collateral – all in its distinctive look and voice. A perfect specimen of this is the ‘mini-chair’ direct mailer that was sent to design firms of hospitality spaces. Our whole team – agency, printing, warehousing, and fulfillment – worked together to make it happen!