Overview

WORKMARKET "GIG-STORM" CAMPAIGN

In a world of ”gig workers” how can companies seamlessly find, manage & pay this new workforce?

The world of workers was already in transition. Then the pandemic hit, and suddenly workforce disruption stepped on the gas pedal. Companies faced new challenges and workers found a new model as many embraced the gig economy.

To help built awareness about the need to prepare for the coming “gig storm” of workers choosing to work as freelancers—and the unique Workmarket solution we created a powerful campaign that leverage digital, direct mail, custom branded premium items and robust metrics component.

And the success in in the numbers.