TUMS New Year's Eve Campaign

Putting some TUMSWORTHY moments behinds us.

Let’s face it, 2020 was not a great year. So as the promise of 2021 came into view, the CI-Group helped Tums roll out a New Year’s Eve campaign that engaged the world in a hearty good riddance to the most TUMSWORTHY year ever—and a look forward to the year ahead. TUMSWORTHY moments and all.

We produced the online sweepstakes page, designed the graphics and handled all the branded merchandise, prize fulfillment and sweepstakes reporting.

  • 22,321 page views / 18,782 unique views
  • 3,626 entries within first 6 days
  • Hashtag posts: 100+
  • Entries: Desktop: 31%  / Mobile 66% / Tablet: 2%
  • 11% increase in Instagram followers during campaign
  • 74% email opt-in

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