Overview

TUMS New Year's Eve Campaign

Putting some TUMSWORTHY moments behinds us.

Let’s face it, 2020 was not a great year. So as the promise of 2021 came into view, the CI-Group helped Tums roll out a New Year’s Eve campaign that engaged the world in a hearty good riddance to the most TUMSWORTHY year ever—and a look forward to the year ahead. TUMSWORTHY moments and all.

We produced the online sweepstakes page, designed the graphics and handled all the branded merchandise, prize fulfillment and sweepstakes reporting.