Overview

TUMS New Year's Eve Campaign

Putting some TUMSWORTHY moments behinds us.

Let’s face it, 2020 was not a great year. So as the promise of 2021 came into view, the CI-Group helped Tums roll out a PR/social media driven New Year’s Eve campaign that engaged the world in a hearty good riddance to the most TUMSWORTHY year ever—and a look forward to the year ahead. TUMSWORTHY moments and all.

We produced the online sweepstakes page, designed the graphics and handled all the branded merchandise, prize fulfillment and sweepstakes reporting.

22,321 page views / 18,782 unique views
3,626 entries within first 6 days
Hashtag posts: 100+
Entries: Desktop: 31% / Mobile 66% / Tablet: 2%
11% increase in Instagram followers during campaign
74% email opt-in

Services Used

Branded
Merchandise

View Service

Social Media + Sweepstakes

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Let’s do this.

Ready to roll? Wanna talk it out with us first? Either way, drop us a line and we’ll get back to you.