Overview

BD VERITOR COVID-19 CAMPAIGN

The testing solution the world needs.

When the whole world needed to test, The BD Veritor™ Plus system was poised to help deliver—but BD needed to act quickly to educate a non-traditional audience, including urgent and long-term care facilities, essential worker settings, and school and work environments not accustomed to testing..

We developed and executed a plan to expedite the development and deployment of the campaign, delivering 65 different tactics within a 6-month period to deliver critical information just when it was needed most.

Services Used

Related Projects

CENTURY 21 ‘RELENTLESS MOMENTS’ PROGRAM

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