When the whole world needed to test, The BD Veritor™ Plus system was poised to help deliver. BD needed to act quickly to educate a non-traditional audience, including urgent and long-term care facilities, essential worker settings, and school and work environments not accustomed to testing.
We developed and executed a comprehensive marketing plan that expedited the deployment of the product and general awareness – ultimately delivering 65 different tactics within a 6-month period.